Winter Rhubarb Vinarterta

Winter Rhubarb Vinarterta is made with Forced Rhubarb that looks like lava, grows in the dark and tastes like summer.

Winter Rhubarb Seasonal Vinarterta is here!

Rababara (Rhubarb) is such a fun word and a wonderful treat.

It’s a historic favourite of Icelanders and Western Icelanders alike, it’s locally available in Iceland and North America, it’s sustainable and abundant in the spring and summer. And we love it. Do you know about Winter Rhubarb?

Local and rare, Winter Rhubarb Season is now! Our Cranberry Rhubarb Vinarterta is transformed with winter or forced, rhubarb. Chefs and foodies consider it the best of the best rhubarb. It’s amazing for satisfying your longing for something new that is at the same time familiar, unique, bright and sweet and satisfying. Let it inspire thoughts of spring and summer days.

Winter or Forced Rhubarb is sweeter, more tender and sunny tasting, and redder than summer rhubarb. The sour and bitter flavour doesn’t develop as much without sun to stimulate the chlorophyll in the plant.

The Lennox Farm family has been farming for five generations and growing rhubarb in the winter darkness of barns for three generations. They are the last farm in Ontario, Canada to do so. The winter crop will only be available until May and then they return to growth in the fields. We’re feeling very lucky that this joyous crop is available just 30 minutes away.

We love the berry-like, pretty, pink, and sweet fragrant rhubarb and cranberry filling that is made with forced Rhubarb and without sugar!

There is no added sugar in our jams even though rhubarb is a challenging vegetable (fruit) because of its tart taste. The Oxalic acid of Rhubarb is the same compound that gives spinach, sorrel and chard their flavours. The addition of sweetness is required to balance out the sourness which is why most recipes include the addition of sugar or other fruits or vegetables to balance the flavours.

We’ve developed a unique and surprising recipe for our Vinarterta filling using cranberries to create a nice balance of sweetness to blend with the Rhubarb. The sweetness of Winter Rhubarb takes our jam to the next level along with freshly ground cinnamon, and rhubarb-infused Nordur Arctic Sea Salt.

Sandwiched between the buttery smoothness of our vanilla and almond flavoured Vinarterta cookie-layers it is surprisingly fruity and loveable with a background of umami delishishness.

We know our customers love our ‘not too sweet’, unique and different approach. Maybe it’s our Canadian temperament showing?

Looking like lava, local, rare, and grown in the dark it’s a foodie delight that tastes like summer during this cold, wintery and rainy time of year. Perfect for the heart of Icelandicness in all of us.

Shipping starts week of March 27. What we’ve discovered is that Winter Rhubarb and Cranberries may be what you’ve been waiting for in a Vinarterta. And we hope you’ll agree!

Think Spring. Think Easter. With a taste of Summer.

Sending lots and lots of love,

Arden Jackson
info@ardenjackson.com
855 518 8100

P.S. Next up is our story about Kleinur, Icelandic Brown Bread, Rúllupylsa and Hangikjöt for Thorrablot!

Upcoming events:

The Icelandic Canadian Club of Toronto Thorrablot on March 25.
The Icelandic National League of North America Convention in Banff May 11-14.
Icelandic National Day in High Park June 17 with The Embassy of Iceland in Canada and The Icelandic Canadian Club of Toronto

Sending you lots and lots of love,
Arden Jackson