Vinarshock, n,;

– The unexpected or astonishing realization that almost every family of Icelandic descent in North America, and all their friends, know and love Vínarterta Icelandic Cake.

It still happens.

Vinarterta is that good at remaining a coveted, protected, personal and family tradition.

It is brilliant at connecting with the heart and feeling exclusive yours.

It inspires love and loyalty.

Of course, it is a secret recipe. (Which can only be made one way. Right?)

And yet it is shared by hundreds of thousands of people.

It is revered, ritualized and raved about.

But you know that already.

Yet there are those who still don’t. It shocks some people who think that just their family makes it, and even more that there is a baker out there who specializes every day in making and shipping a premium high-quality cake for Vinarterta lovers everywhere.

And yet after 11 years and thousands of Vinarterta later we know that the experience of someone new finding out, finding us and finding there is a source for their beloved cake will happen again today.

And a loving community that understands them is here. And it includes you.

We love you. We’re here for you. We’re here for the Vinarshocked too.

Thanks for sharing the love.
Photo: Michael Gnat

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Sending lots and lots of love,
Arden Jackson
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We look forward to hearing from you anytime.
855 518 8100
Arden Jackson