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icelandiccake


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No trees grow to the sky. (Nothing lasts forever.) But just for you, our online store is open October 1 until midnight. We’re moving. This is your last chance to order in 2019. Thanks to our many customers for the orders received and for being a part of the Vinarterta tribe. ardenjackson.com vinarterta.ca #vinarterta #icelandiccake #icelandic #westernicelander #cakedelivery #thanksgiving #christmas #vinartertatribelove

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Others said my best ideas were behind me. You’ve heard them too. My story started with the recognition of the true message of our beloved Christmas cake. Vínarterta. It is us. It all started with the second recognition that there was a need for a business with the simple mission of making Vínarterta. It all started with the third realization that I must use the recipe for making my Amma’s Vínarterta and create a method for sharing cake and its cultural and culinary brilliance with as many people as possible through an online business. The goal was to make it great by elevating every ingredient to a premium level. Through disciplined technical handmade preparation a highly regarded and exceptionally tasty Vinarterta was created. The concept of a bakery that made only one cake shipped by mail was initially laughed at. Others said my best ideas were behind me. Others said that it would not be accepted, as there is so much argument between families about it. Others said that everyone thought that they owned it, and no one would buy it. Others said it was too expensive and people wouldn’t pay for the time it took to make it. Others said they wanted to be first in line to own one I made for them. Já! Yes! I followed the energy of those who lived in appreciation of the first bite they had yet to take. And then the most wonderful thing happened. They came back for more. Not listening to others who are naysayers is best when you know what you want. Great things have happened as I persisted and continued to take action in the direction of my dreams. The friendships I have made and the community that has been created are wonderful. Thank you! Vinarterta has now become better known than it ever was and appreciated as a commercial venture with a loyal and enthusiastic following. Thank you!

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Becoming Vínarterta, the pure love and pioneer spirit of the North American Icelandic heart took time. And it is still becoming. We are honoured to be a part of the becoming of Vínarterta in our generation. Much love remains evident in the making and championing of our precious Icelandic cake infused with that not-so-secret first ingredient. Stacked with fragrant cookies, family and connection. And iced with giving and receiving. You have supported us in time and space to cure and commingle an exceptional idea that retains superb form in striped deliciousness and at community gatherings. You have shown appreciation for simple ingredients, straight forwardness and quirky uniqueness. You have inspired us to create magnificent timeless results, with handmade intention and shipping boxes. You are us, and the joy of it. Já! Yes! Vínarterta! It takes a long time to fully become who we are, together. Thank you! #vinarterta #vínarterta #icelandiccake #icelandic #northamerican #canadian #madeincanada #ittakesalongtime #becoming #purelove #pioneerspirit #loveourcustomers

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Dear friend, What if the more that you are yourself you are love? What if you are love and limitless when you are open and inquisitive and do not judge your actions and decisions as being good or bad, right or wrong? What if you are love when you never judge your choices or those of others? What if you are love when wondering, questioning, listening and creating space for thoughts? What if you are love when you see an expanse of perspectives as the way to lead your life? What if you are love when you are vulnerable, take responsibility for your mistakes, don’t judge yourself and don’t dwell on the past? What if you are love when you are accepting and honouring your heart, and supporting the life of your own choosing? What if you are love when you live as an equal with yourself and others in a state of learning and growth? What if the more you are love means lightness, happiness, calm confidence and exquisite relationships? What if the more you are love you are yourself vinur minn? #vinarterta #vínarterta #dearfriend #vinurminn #icelandic #westernicelander #belove #youarelove #loveyourself #lovemycustomers

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Dear one, Be yourself when others want you to be something else. In that place of knowing all you truly are live fearlessly, creatively and undefeated. Be yourself when others want you to own their fear, complacency, excuses and mediocrity. From that place of personal faith, originality, and action express your greater humanity. Be yourself when others want you to be less than your best self. For that place of limitless love, magnificence, freedom and unique victory is yours when you move as one with your gifts. You are what the world needs more of elskan mín. Sending love and smiles from your greatest fan. #vinarterta #vínarterta #icelandic #icelandiccake #dearone #elskanmin #beyourself #theworldneedsyou #whattheworldneedsmoreof #yourgreatestfan #lovemycustomers

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Oh! Summer celebrations! There are so many! Those time tested Strawberry Festivals, games, races and picnics where food is the central attraction seems to transcend both generations and country borders. I’m imagining a picnic or an old fashion style Strawberry Social with a long line of white tablecloths spread on the grass under the shade of trees, where a sumptuous supper consisting of sandwiches, salads, cakes, tarts and pies are laid out. There are huge jugs of lemonade with ice and lemon rings floating on the top and urns of fresh coffee. A gathering of friends have cleaned four crates of strawberries and there are bowls of whipped cream chilling in the coolers and stacks of pönnukökur, dainties and Vínarterta. Each family has brought a basket with glasses, plates and cutlery and games for the kids and more drinks and food to share. I can hear the chatter, the laughter, and the joy, feel the warmth of the sun, and taste summer in every bite. Seeing family and friends relaxing and sharing, singing and story telling, and children playing as they do are simply and wonderfully sweet sights. (Even the sunburn is sweet.) Sweet to the eye is that which is seen. - Icelandic Saying Happy Independence Day to our USA friends! Happy Summer! Gleðilegt sumar! #vinarterta #vínarterta #icelandiccake #independenceday #usa #summer #gleðilegtsumar #strawberry #strawberryfestival #sweettotheeye #icelandicsaying #icelandic

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Many travels, many fortunes. - Egil's Saga At our Canada Day dinner yesterday, my 90-year-old mother spontaneously sang in Icelandic the well known Vísur Íslendinga - ‘There is nothing as good as a get together with good friends.’ She sang the first verse in perfect Icelandic and true to the melody she learned as a child. We felt the wrapping magic of ages flow around us even though we, and she, had no idea how to properly translate it. Icelandic poetry is like that. For many pieces, it is best to know the spirit of it until you are ready to read it in the original language. When I asked a friend to translate it for me a few years ago she said it is best in Icelandic, and all I need to know is that ‘There really is nothing as good as a get together with good friends’. Ha! I'm going to crack this one, I said on my journey to learn Icelandic. ‘Hvað er svo glatt sem góðra vina fundur þá gleðin skín á vonarhýrri brá? eins og á vori laufi skrýðist lundur lifnar og glæðist hugarkætin þá; og meðan þrúgna gullnu tárin glóa og guðaveigar lifga sálaryl, þá er það víst, að bestu blómin gróa í brjóstum sem að geta fundið til. Since then I have spent time studying and I have a sense of the translation, however I'm now quite content with the advice to leave it to the flowing Icelandic. It is much better that way. (However if you want to know more there are translations available.) Written in six verses by Jónas Hallgrímsson in 1835 this song travelled with the Icelanders to North America and is known today as a treasured part of the soul of Western Icelanders, and of equal importance in Iceland. On this Canada Day, I am reminded by my Mother’s sentimental and loving thoughts of her own long-gone parents as we celebrate Canada, and what it truly means to be descendants of travellers who came to this country in search of fortune, good health and community 144 years ago. Thanks for family, and get togethers with good friends. There is nothing as good. #vinarterta #icelandiccake #icelandic #canada #canadaday #independenceday #usa #jónashallgrímsson #egillskallagrimsson #manytravelsmanyfortunes

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FullMoonTerta is perfect for a Strawberry Moon. Named by the Algonquins for the short harvest season of wild strawberries in northeastern North America. In Old Europe it was called the Mead or Honey Moon. After that lovely Norse Fermented Honey drink. “The tradition of calling the first month of marriage the ‘honeymoon’ dates back to at least the 1500’s and may be tied to this Full Moon, either because of the custom of marrying in June or because the ‘Honey Moon’ is the ‘sweetest’ Moon of the year. Some writings suggest that the time around the Summer solstice at the end of June was when Honey was ripe and ready to be harvested from hives or from the wild, which made this the ‘sweetest’ Moon.” - NASA Today in Iceland the sun rises at 2:55 am and sets at 12:01 am. A short time of magical twilight to experience the Strawberry Moon there. As spring ends and summer begins it’s a beautiful time for #FullMoonTerta everywhere. #vinarterta #vínarterta #icelandiccake #icelandic #westerniceland #cakedelivery #fullmoon #strawberrymoon #meadmoon #honeymoons #june

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It’s Iceland National Day! Þjóðhátíðardagurinn! Congratulations Iceland on the 75th Anniversary of the Republic of Iceland. Sending #Vínarterta love from Canada. #juni2019 #june17 #icelandnationalday #iceland #þjóðhátíð #independenceday #ISL #lovefromcanada #vinarterta #icelandiccake

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Slow time. Stop time. Remember when you were so deeply occupied in play that it became your whole world? Remember when you slowed time and breathed in the smell of your Dad when he tickled your ear? Remember when you gave that gift and watched his face as he unwrapped it, and how he smiled so quickly, yet the moment lasted so long? And now, thinking about it you can still see that smile. Remember when you listened to his voice and giggled as he read a bedtime story from the smooth shiny pages? Remember when he picked you up after a fall and healed your skinned knee with a kiss? Remember when you held his hand and noticed how big and strong he was and never wanted to let go? Remember when he kept you safe as you floated on your back in the cool water of a lake as you watched the clouds? Remember the taste of the food that he made for you, savoring every single bite, and wishing the meal would never end? Remember the sound of music on the radio in the car and his voice singing along and the breeze flowing through the window? Remember the exhilaration when you rode your bike for the first time and he cheered you on? Remember when he raised you up to touch the sky? It was as if we slowed time and sensed the beauty, the wonder and the magic of something meaningful. In awareness we experience special moments. And we stop time. Slow time. Stop time. Remember. Happy Father’s Day! #vinarterta #vínarterta #icelandiccake #slowtime #stoptime #fathersday

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5000 X Vinarterta is?________? Together it’s: 377 SQ Meters of Vinarterta. (And that’s that the Tradition Size, our is 2X) 50 Cubic Meters of Vinarterta. 1.65 KM of Vínarterta placed end to end. Yet 5000 Vinarterta are not meant to exist in one place at once although they can be everywhere simultaneously. Especially at Christmas. What is it when it has been shared 5000 X? It has a ubiquitousness. It’s evidence of some kind of phenomena. It evokes an idea of a strongly embedded important, appreciated and much loved cultural experience over space and time. But what is/are 5000 X #vinarterta? #Vínarterta #icelandiccake #icelandic #westernicelander #5000cakes

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Iceland’s Pride, Sword and Shield is a man named Jón. Jón Sigurðsson was the pioneer of the Independence Movement in Iceland and it’s his Birthday on June 17. And it's the 75th Anniversary of Iceland National Day. Þjóðhátiðardagurinn will be celebrated by Icelanders everywhere. Jón Sigurðsson was the pioneer of the independence movement in the nineteenth century and the Republic of Iceland was established in 1944, on his birthday. It is a perfect time to express our appreciation and pride for Icelanders who then and now champion freedom for a heroic populace who has been through some very tough times. Thank you! Iceland had gained sovereign status in 1918, although was still under rule of the Danish King until the monarchy was abolished by referendum in 1944. Jón Sigurðsson was born in 1811 at Hrafnseyri, Arnarfjörður. It was a beautiful stop on our way through the Westfjords. The story of place is fascinating as is the story of the man. ‘Hrafnseyri is a farm and a former parsonage on the northern shores of Arnarfjördur. The present church was consecrated in 1886. It is wooden and covered with corrugated iron. It has been blown off its foundations twice without great damages and put back where it belonged. Hrafnseyri was named after one of the greatest men of the Saga Period (12th century), Hrafn Sveinbjarnarson. He was probably the first educated doctor of medicine of the country. There are several ruins still visible in the home meadows, a church, and a cemetery.' says Icelandic Roots. Jón Sigurðsson was known as a hero, great man, and campaigner for freedom when he died in 1879 in Copenhagen. He is buried in Reykjavik. In 1911 in honour of the centenary of his birth a statue of him was made that stands facing Parliament House in Reykjavik. A copy is at the Manitoba Legislative Building in Winnipeg erected by the Icelandic community of Manitoba. ‘Sómi Íslands, sverð þess og skjöldur.’ Iceland's pride, sword and shield is worthy of remembrance. Time to plan your party! Wishing I was on the way to Jón's house once again to celebrate, and that you were with us. #jonsigurdsson #icelandnationalday #vinarterta #vínarterta #icelandiccake

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Vinarterta is Seven. It all comes with the cold water. If one is patient things will fall into place.) Icelandic Proverb. Did you know that our Vinarterta venture was launched on June 6, 2012? It was our intention to expand in love and pioneer spirit through sharing the cultural and culinary experience of Vinarterta The Delicious Striped Icelandic Cake, To keep the cake really good. (And perhaps to retire as the Vinarterta plum fairy.) We had objectives, not a plan or specific goals. Our intentions were good. We’re so thankful for you! We wouldn’t be here without you. Would love to celebrate by asking for your feedback! Vinarterta is a quirky business mostly because it didn’t start with a bakery at its core, but with a desire to serve others by expressing the essence of who we are today as people of Icelandic descent… in the form of a cake. Through an online business and events we offered up connection with Icelandicness and pioneer spirit with unique style through an exceptional interpretation of our traditional cake. Vinarterta is iconic. And it certainly is more than a cake. It continues to embody the stories of our age from a position of love and possibility as an access point for celebration of home, family and community. Through recreating and sharing our much-loved cake with disciplined action as an enterprise at once honours our past and represents the evolved incarnation of our ancestors. Vinarterta has influence, and the business results have been amazing. Connections with people across North America, Iceland and beyond with whom we are honoured to have as customers continue to delight and excite. The first priority was and is still today to expand cultural and culinary tourism through the experience of Vinarterta as a symbolic expression of Icelandic North American culture. We’re asking ourselves what objectives will support growth of the Vinarterta business? We would love to have your thoughts! Thanks in advance. Email: info@ardenjackson.com #vinarterta #vínarterta #sendinglove #icelandiccake #cakedelivery #onlineshopping #traditionalcake #madeforyou #loveourcustomers

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Dear Dad, I found myself thinking about you today both magnanimously and with thankfulness how I remember you best. You are legendary, mythological and awe-inspiring, well known and loved just like Vínarterta. And like that notorious cake, renowned for your role as a descendant of Pioneers. You are tidy, technical and tenacious and appreciated for good taste. (Click link in bio for our Father’s Day Special) Chosen for the most important role at gatherings, and derived from great Germanic Tribes you are a supreme warrior adventuring to places others dare not. Challenging the values of the new world and changing the way Iceland views emigrants forever, you are amongst the greatest of all of us. As a most revered immortal one by the Gods you move in an unrelenting quest for wondrous and unique expression. Reputation, acceptance and fame spreads your influence. As leader of a prolific and prosperous generation you are a champion of equality, women’s and children’s rights and education. You encourage conversation and lively debate around the most important issues. You inspire handsomeness, beauty, love, wisdom and good health. A great story teller you are paradoxically poetical and magical unlocking mysteries of the universe and healing. You are brave, just, kind, fair and a protector of humanity and nature. Family, friends and community aspire to feast with you. You are better and more reliable than Norse Gods, strong, relentless and vulnerable, soft-hearted around family and friends. Considered a true standard for conduct, a family trailblazer, a leading light, happy, and remembered fondly. You are like Vínarterta just as surely as any other. Sending lots of love, P.S. Of course in keeping with tradition for this upcoming Father's Day I have Vínarterta for you, Dad. Couldn't resist comparing you to our beloved cake today too, just for fun. #vinarterta #vínarterta #icelandiccake #icelandic #westernicelander #fathersday #deardad #sendinglove #dad vinarterta.ca ardenjackson.com

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In the old Norse Calendar there is Summer, and Winter. That's it! Marking the rotation of the sun and moon as shared by only two seasons makes sense. Did you know that human time on earth used to be counted in winters rather than years? In Canada we can relate. Snow in April, and warm breezes in November are expected. Overnight here the temperature was freezing and expected to be a high of 15 degrees today. Our average is right on track with this forecast. We are feeling the sun. The length of visible light here will be 14 hours and 55 minutes today and tomorrow will be 2 minutes and 44 seconds longer. In Iceland today it is Summardagurinn fyrsti where the first day of summer falls on the first Thursday after April 18. In Reykjavik, Iceland the temperature was 7 degrees overnight and will be 19 degrees today. Usually they experience a low of 2 and a high of 6 degrees. The length of visible light there is 18 hours and 12 minutes and tomorrow will be 6 minutes and 39 seconds longer. Weather is changeable, but one thing stays the same, and that is our shared longing for sun and warm days of summer. We can't think of a better way to manifest the best of long sunny days than with an early celebration of summer, where ever you are, filled with family, friends, and great food. Hope you had a wonderful Easter. It is perfect as a defining line for the change of seasons. We are thankful for the high number of orders for our new Cranberry and Rhubarb Vinarterta along with lots of Traditional Plum shipped speedily across Canada and the US. Over the weekend we gathered family and friends including 17 cousins to celebrate a beloved Riverton, Manitoba Icelander, Mom, Amma and Auntie’s 90th Birthday. The sun was warm and high, the smell of the BBQ grilling goodness at full tilt was divine, and the dessert table was filled with sweetness. Next up is Mother’s Day May 12, and Father’s Day June 16. We love excuses to rally friends and family again. Of course we’ll likely come up with other reasons too. We look forward to shipping and sharing some of our Summer and Winter love any time. Happy Summardagurinn fyrsti! #vinarterta #icelandiccake #summardagurinnfyrsti

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‘My love, Kiss me.’ Nothing like a 1000 year old love note. Beats ‘Be mine.’ 😘 “Rune alphabet characters are centuries old used for writing in the Germanic and Scandinavian areas until approximately 1000 CE. From 800 CE to 1200 CE people colonized and populated Iceland and brought with them magical practices, God’s and the runes which had been used since 200 CE.” - National Library of Norway Collection Love to you on this Valentine’s Day. Vínarterta.ca ardenjackson.com #vinarterta #vínarterta #icelandiccake #runes #lovenote #norse #icelandic #mylovekissme #historic #romantic #eternal #valentines #sendinglove

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A dream you dream alone is only a dream. A dream you dream together is reality. - Yoko Ono Dream. Let’s dream together. Imagine. I see us expanding in creative abundance, love, peace, health and success, and inspiring others to do the same. Share your dream. Vinarterta.ca ardenjackson.com #vinarterta #vínarterta #icelandiccake #dream #dreamtogether #love #imagine #peace #imaginepeace #imaginepeacetower #iceland #yokoono #johnlennon #valentines #hotchocolate #budir .

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“Love isn’t material. It’s energy. It’s the feeling in a room, a situation, a person. Money can’t buy it. Sex doesn’t guarantee it. It has nothing at all to do with the physical world, but it can be expressed nonetheless. We experience it as kindness, giving, mercy, compassion, peace, joy, acceptance, non-judgement, joining, and intimacy. Fear is our shared lovelessness, our individual and collective hells. It’s a world that seems to press on us from within and without, giving constant false testimony to the meaninglessness of love. When fear is expressed, we recognize it as anger, abuse, disease, pain, greed, addiction, selfishness, obsession, corruption, violence, and war. Love is within us. It cannot be destroyed, but can only be hidden.” - Marianne Williamson vinarterta.ca ardenjackson.com #vinarterta #Vínarterta #icelandiccake #loveis #valentinesday #mariannewilliamson #returntolove #usa

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A 5 day trip to Iceland in January started with the door and windshield wipers blown off our bus by the wind. Undeterred, thanks to the undaunted dogged perseverance, good nature and ingenuity of our guides, we explored the lands of Egill Skallagrímsson to connect with the diverse and unique landscape. We visited many modern Vikings, in the four hours of daylight, and in the darkness, who turned out to be cousins. And of course shared lots of Vínarterta. Who but zany unspoiled nature loving, ready-to-be-blown-sideways, northern lights seeking, skyr, chocolate, lamb, plokkfiskur questing, sweater-wearing Icelandic enthusiasts would sign up for it? We were a great fit. Winter in Iceland: Light sun with a bit of frost and a lot of rain. To read the story click the link in bio. Or go to: ardenjackson.com @krummitravel @katherinegriswold @enskuhusin @haafell_goatfarm @hespaiceland @hotelbudir @akraneslighthouse @svavarknutur @myrra_ros @icelandic_roots @lovisalaylow vinarterta.ca ardenjackson.com #vinarterta #vínarterta #icelandiccake #iceland #traveliceland #egillskallagrimsson #vikings #borganes, #akranes #arnarstapi #budir #enskuhusin #hespuhúsið #háafell #akranesviti #kolbrunkjarval #kirkjufell #snaefellsnes #icelandnaturally #westerniceland #newiceland #riverton #manitoba #gimli #pioneerspirit #icelandicroots #traditions #cousins

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To @rossjaxon, a happy life is a choice made in every moment. And February is a perfect time to be reminded of his sage philosophy. “Life is a series of problems to solve, and then you die. Might as well be doing what you love.” Ross loves to walk. He recently completed the Te Araroa trail in New Zealand, a 3000 km walk from the North Island and through the South Island in 107 days. He celebrated and journaled with a video documentary he made, now available on YouTube in 30 episodes. #gaymanwalking. So proud of this Rossawesome nephew. https://www.teararoa.org.nz/overviewhistory/ Vinarterta.ca ardenjackson.com #vinarterta #vínarterta #icelandiccake #canada #makingvinarterta #newzealand #teararoa #liveeveryday #lovelife #hiking #likeitspizzadayatthecaf Photo Credit: Margo Matwychuk


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  • Vinarterta. It is us.
    September 20, 2019
    Vinarterta. It is us., I thought. And with that […]
  • Becoming Vinarterta
    September 13, 2019
    Becoming Vinarterta, the pure love and pioneer spirit […]
  • Dear one elskan min
    August 17, 2019
    Dear one, elskan min,  Be yourself when others want […]
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